We all know what it’s like to personally get stuck in a rut, doing the same thing, again and again. Sometimes, it can take a lot of effort to jumpstart ourselves out of non-productive patterns, in order to accomplish new goals.
Well, businesses get stuck in ruts, too. And it’s easy to know when a business is in a rut because it exhibits signs of stagnation, or as I like to call it, a plateau. The most obvious signs are a slowdown in sales, a decrease in customer traffic, or a failure to reach previous year’s profits, even though the owner might be working as hard or harder than he or she worked the previous years.
Getting out of a personal rut can be grueling, but it can also happen overnight, if one decides to change right now.
Getting a business out of a sales rut can be more difficult: It’s my experience that many business owners think they can jumpstart revenue growth by spending more hours in the business and working harder. There’s nothing wrong with working harder and longer, as that type of effort often caused the business to reach its current success level.
But if you’re trying to achieve larger, double-digit sales growth, it rarely happens by working harder and longer.
As an owner, when your business is stuck in a rut, generating the same revenue year after year, you must be willing to step back and admit that there might be a better way to grow sales, instead of just doing more of what you’ve always done!
It’s time for a change in business strategy. It’s time to look at how other successful businesses broke out of their ruts, and it’s time to admit that there might be an EASIER way to generate higher sales that you don’t know.
So if you’re in a business rut, or you just like the idea of double-digit sales growth, here’s my advice:
Attend my next Destination BootCamp on October 7-9. When you come to Longmont, Colorado for my 2½ day class, I’ll take you through a 14-step process that I’ve developed after 27 years of interviews with thousands of successful business owners. I’ve taken the lessons from North America’s most brilliant independent business owners, and distilled it into a system that allows you to attract more customers from a greater distance, keep more local customers buying with you, while attracting the media for free publicity.
And if you don’t believe me, just click over to our DestinationBootCamp.com Testimonial section where we have the words of actual owners who have been through the same class.
Best of all, if you register for our October 7-9 Destination BootCamp, you can take $200 off your tuition cost by using the Promotion Code “Escape” when you register (sorry, this does NOT apply to Community Reinvention Program groups from the same city).
Hope to see you in Longmont next month!
Jon Schallert
