image There’s Nothing Fun About Business Reinvention image The Growing Menace of Being Average

What Happens When Owners “Get It”

I spoke in Wake Forest, North Carolina on October 13.  Today’s October 21. I just received this email from the Chairman of the Wake Forest Downtown Revitalization group.


“Wish you could have been here for our merchant meeting this morning.  We spent the first part of our meeting going around the room and discussing everyone’s Aha! Moment from your workshop.  It was awesome to watch and listen to everyone talk about focusing on how their business is unique, or what they wanted to to with a monument… or how they are now refocusing on the concept of time zones.  The mayor and the director of the Chamber were there and were just as enthusiastic as all of the merchants.  It was really cool.  Thanks for an awesome workshop.”   John Shoemaker

How can owners go from being seemingly apathetic and stagnant to invigorated and proactive in one week?  Here’s how:  They just have to see the upside possibilities when their business model strategically shifts and they are given the tools to increase their sales and customer traffic. It’s always exciting when business owners understand what to do next with their businesses, and they start seeing the process to take their businesses from location-dependent ones to Destinations that pulls both locals and consumers from outside their area.

When this happens, just get out of their way!  They will do the rest to change both their businesses and communities!

Thanks for sharing this, John, and for letting me share it with my blog readers.

About Jon Schallert
Jon Schallert is the only business consultant in the world teaching businesses and communities how to reinvent themselves into Consumer Destinations. He has consulted and spoken in over 600 communities and interviewed over 10,000 independent business owners in their stores, restaurants, and physical locations. Jon speaks to thousands annually on his 14-step “Destination Business” process and when Jon is not conducting keynotes and workshops at conferences and communities, he conducts his 2½ day Destination Business BootCamps in Colorado (pandemic permitting). Learn more about him at, about his class at, and his newest course, The Destination Creation Course at
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