Why Our Destination BootCamp Works
Here’s a letter from a business owner who attended our Destination Business BootCamp seven years ago. That owner was Dan Horwath of Up the Creek Antiques in Centralia, Washington.
Another business owner recently emailed Dan, asking if our BootCamp was really worth attending. When Dan replied to him, he copied us on his email. This is Dan’s letter in its entirety.
We love getting letters like this!
“I’m not good at a time line. Forgive me if I don’t have exact dates. About 12 years or a little more ago, Jon came to Centralia and talked to local businesses about destination marketing. We attended that event reluctantly, thinking that it would be a waste of time. I have to say that Jon is an engaging speaker. He presented quite a different take on how we had approached our business and marketing.
After that session, Jon walked around the town visiting a few businesses and pointing out things that he thought would change things for the positive. He spent about 10 minutes in our antique store and during that time we took furious notes. Over the course of the next few weeks, we implemented most, if not all his recommendations: things like lighting, placement of product, ways to highlight… As a result, we saw an immediate increase in interest in our customer base. They stayed in the store longer, seemed to engage the sales staff more.
When several years later the City sponsored some businesses to his Boot Camp, we made sure we would take advantage of the opportunity. We were not disappointed. It was fairly intense. The focus is on becoming a destination, set yourself apart, not just an “also ran” in the local economy. The tools were definitely there, the inspiration and continuing help and support were/are also there.
As for results, we turned our antiques business into a contender on a national scale. The greater proportion of our sales are from out of state, with a significant amount from the East coast and Midwest. We are the Antique Destination that includes Oregon, Washington, and Idaho as well. We get visitors from all over the country, as well as sales. That’s an accomplishment that isn’t readily achieved by many antiques businesses. We would not have ever achieved that goal were it not for Jon. In fact, in the present economy, I’m sure we would have closed several years ago. We have remained open and viable, mostly through the level of our destination sales, rather than those in our local limited demographic.
In any of these ventures, you get out what you are willing to learn and put in. For us, we can recommend Jon’s Boot Camp without reservation. It made a world of difference in our approach and bottom line. Jon has offered advice and help over the years, just a phone call away.
If you attend, please give our regards to Jon and enjoy yourself.
If your ever in Centralia, please stop by and see firsthand what we have implemented as a result of attending: 209 N Tower Ave Centralia, Washington. You may visit our web, which has incorporated many suggestions from Jon and has been a major success. www.upthecreekantiques.com. That site was developed in 1998 and still comes up on the first page, if not the first item of most searches.”
Dan Horwath, Owner, Up the Creek Antiques