Creating Consumer Preference: The First Step in Becoming a Destination
For those of you who just had a 3-day, July 4th weekend, you might have experienced what I did this past weekend, an overwhelming number of choices on where to spend my 3 days off.
All of these were on my “Possible Go-To” list: There were several 4th of July parades in our area. There were firework shows on Saturday, Sunday, and Monday nights. Two of my favorite breweries had bands playing at them (Left Hand Brewing and Wibby Brewing). Plus, there’s always a fun concert in our city’s park where they fire off a cannon that makes all the dogs pull out of their collars.
Then there’s the new Independence Day movie. In this one, Will Smith’s character is dead. I heard the movie’s not that great, but I’m still wondering how are we going to beat the aliens without Will Smith?
I’m guessing you experienced much the same this last weekend: Where do you go when there’s too much to see, too much to do, and too little time to do it in?
You did what I did. You made decisions and judgments. Quick ones. You heard about all the things you could do, on television, radio, and from your friends. You read about what was going on, in the newspaper, on Facebook, via Twitter, in emails, and online. You probably discussed all the choices with your family, your spouse, or your friends. Then, you decided. You processed all the choices and said: “This is what I’m doing this weekend.”
Here’s why I’m focusing on this: When a business is working to become a Destination, there’s one primary outcome that they must accomplish. How do we get a consumer to say: “I’m going to that place!” That’s really the #1 Goal. Get the potential customer to come to your business. Do this well and it leads to Outcomes 2, 3, and 4:
#2: Customers connect with your business, and they spend money with you. A little money’s OK, but spending a lot is preferable.
#3: They leave as ecstatically happy customers, and they go out and talk positively about your business, spreading word-of-mouth.
#4: The next big step: Getting them to come back again and again, each time, giving you and your business money.
To summarize: That’s the place I’m going, followed by, that’s the place where I’m spending my money, followed by, that’s the only place I’m going from now on.
It seems easy, but it’s not easy. There’s a definite step-by-step process that must be followed. Now, I’m not saying that the process is hard. It’s not hard. Any business owner can do it if you follow the correct steps to create Consumer Preference, and you know strategically how to push the motivational “buttons” of consumers.
Intrigued? Well, if you’d like to learn how to push those buttons so that customers come to your business again and again, read on.
2016 Destination BootCamps
Most of you know that I spent years discovering what makes one business a Destination that becomes extremely profitable and successful, while another business in the same community doesn’t have that success. To learn this, I interviewed over 10,000 business owners and traveled to over 500 cities and towns. I also kept really, really good notes, processed what I learned from all the brilliant business owners I’d interviewed, and then, (and this took a little luck), realized that what each of these super-successful business owners was doing was actually a repeatable process that I could teach. And for the last 19 years, I’ve taught this.
The good news is that it doesn’t have to take you years of your life to learn this. You can learn how to make your business a Destination in 2½ days, at my Destination BootCamp, held in Longmont, Colorado. (Here’s a photo of our most recent class)
If you want me to teach this Destination strategy to you, you have two (2) Destination BootCamps in 2016 where we still have seats available:
Our next BootCamp, on July 26-28, has approximately 12 seats left, and I expect when it’s all said and done, that the class size will probably have about 25 attendees, based on our current projections. (By the way, with this class, we will pass one thousand (1,000) business owners who have taken our BootCamp.
We’re not giving anything away to the thousandth owner/attendee, but I still think it’s kind of cool.
Then, our following Destination BootCamp on September 13-15 has approximately 8-10 seats remaining. We are estimating this class will fill up.
Miss these 2 dates and you’ll have to wait until March, 2017 (8 months from now), to attend my next Destination BootCamp.
Interested in learning more? Are you interested in learning why hundreds of business owners and entrepreneurs have attended over the last 14 years and you still haven’t? If so, go and read “What You’ll Learn” at the Destination BootCamp by clicking here.
Or, if you’re still skeptical, you might want to read what other previously skeptical business owners (just like you), said AFTER they took the class. Read that by clicking here.
And finally, if you have any questions about how my BootCamp can help your business, feel free to call me directly at 303-774-6522, extension 104. I’m happy to talk to you.
Thanks! Hope to see you in Longmont soon!