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Setting Yourself Apart is the Key to Becoming a Destination

The South Bend Tribune did a great story on my upcoming workshop in Middlebury, Indiana on August 24 next week.  Rarely does a reporter take the time to actually understand the process of becoming a Destination.  This one did.

You can read the full article here:

About Jon Schallert
Jon Schallert is the only business consultant in the world teaching businesses and communities how to reinvent themselves into Consumer Destinations. He has consulted and spoken in more downtowns than anyone on the planet. Jon speaks to thousands annually on his 14-step “Destination Business” process, which he developed over the course of 30+ years interviewing over 10,000 business owners in over 500 communities. When Jon is not conducting keynotes and workshops at conferences and communities around the country, he conducts his 2½ day Destination Business BootCamps in Longmont, Colorado, and oversees his company’s online training network, Destination University (it's a free app, download it). Learn more about him at and about his classes at
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