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Setting Yourself Apart is the Key to Becoming a Destination

The South Bend Tribune did a great story on my upcoming workshop in Middlebury, Indiana on August 24 next week.  Rarely does a reporter take the time to actually understand the process of becoming a Destination.  This one did.

You can read the full article here:

About Jon Schallert
Jon Schallert is the only business consultant in the world teaching businesses and communities how to reinvent themselves into Consumer Destinations. He has consulted and spoken in over 600 communities and interviewed over 10,000 independent business owners in their stores, restaurants, and physical locations. Jon speaks to thousands annually on his 14-step “Destination Business” process and when Jon is not conducting keynotes and workshops at conferences and communities, he conducts his 2½ day Destination Business BootCamps in Colorado (pandemic permitting). Learn more about him at, about his class at, and his newest course, The Destination Creation Course at
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