Frank Sinatra was wrong about New York, New York
Frank Sinatra was wrong about New York, New York.
The True Foundation of Your Business
The real foundation of your business is not your product selection, service, or day-to-day operations. It’s something that owners often forget, but customers always remember.
Low-Tech Notebook Beats High-Tech Business App
On to another topic: When I say “I love The Notebook”, I don’t mean that tear-jerker of a movie. This is a different notebook that I think you’ll come to love too. Recently I was talking to one of you and mentioned the value of using a notebook to keep track of daily events that…
It’s Time to Act Impulsively in Your Business
We’re 17 weeks into 2014, if you are NOT achieving the revenue you want or the revenue you need from your business, what is your plan? Did you have a plan when you started the year? If not, do you have a plan now? What is your next step? What actions are you going to take to set the course of your business upward?
The World’s Tallest, Best-Kept Secret Boot
Businesses have the mistaken belief that their marketing message has already been absorbed by the majority of their customers. This is one of the most damaging misjudgments any business can make, large or small.
The Power of Mom and Pop Businesses
The Power of Mom and Pop Businesses, the answer to the question: “Don’t you worry about the future of Mom and Pop businesses?’
Making the Ordinary Extraordinary Again
Are there aspects of your business that are extraordinary, but you no longer tell the story because you think everybody already knows about it? If so, your business has many similarities to Kearney, Nebraska.
27 Pieces of Advice to Make You Better
27 ways to savor life’s joys, including cruciferous vegetables and salmon
The Power and Popularity of Being Small
Why is it that so many Mom and Pop independent businesses don’t capitalize on their own uniqueness, their one-of-a-kind history, their distinctive personalities, and their own special quirkiness, and milk it for all it’s worth, when big companies are working extremely hard to create this mystique every day?
Winter Weather Marketing Tactics Designed to Lure Customers In
How do you lure customers into your business when the weather is so cold and awful? You must go back to the three core drivers of a consumer’s emotional spending habits.