Jon’s Blog

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Quit Killing Your Business: Preserve Your Profit Margin

I’m not very good sitting in an audience. Sitting’s not my thing. But I’m especially bad at sitting still when there’s a business consultant on stage telling independent business owners that their best shot at bringing customers in their doors is to discount their products and services. You see, I was speaking at a conference,…

The Dangers of Using 5-Legged Cow Marketing

While you’re contemplating the title of this post, let me tell you a quick story. When I was 22 years old, I drove from Colorado to Connecticut to start my first job following college. If you’ve ever drove east out of Colorado, you know that most people end up taking Interstate 70, which stretches for…

What’s Your Business Potential?

If you recently watched the Super Bowl, you heard a word used repeatedly during the game, and during the pre and post-game interviews. That word was Potential. The dictionary defines Potential as: “latent qualities or abilities that may be developed which lead to future success…” That sounds very positive, but in the world of sports,…

Must-read business books
9 Business Authors You Gotta Know Who’ll Help Your Business Grow

If you’re like most business owners, you don’t have a lot of free time. You especially don’t have a lot of time to be reading business books that won’t help your business grow. Unlike you, part of my job is to consume business books. I read them and decide which ones can help my clients…

Creating Your Business Resolutions for the New Year

This week, you’re going to start hearing the word “New Year’s Resolutions” being mentioned quite frequently. But you won’t hear those words in this blog. Instead, I’m more interested in helping owners create their Business Resolutions for the New Year, and less concerned about personal New Year’s Resolutions like “Spending more time with family and…