Jon’s Blog

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Destination Wyoming Main Street: Four towns, four days, and 1,200 miles

In late April and early May, I’ll be taking my longest-ever speaking road tour – four towns, four days, and 1,200 miles to talk to business owners and community leaders in the small cities and towns spread across Wyoming. The state has plenty of nationally-known tourist destinations, such as Yellowstone, Devil’s Tower, and Jackson Hole,…

Destination BootCamp class April 2017
Sure, Retail’s tough. And here’s how to succeed at it.

Not a week goes by without someone saying to me: “Retail’s tough.” I hear it from developers, bankers, downtown directors, and business leaders.  They say with a “That’s just the way it is” sigh. Want to know how independent retailers today thrive? Here’s how: At the invitation of Suzanne and Jim Sereff, owners of the…

the Hartville Hardware Store: The World's Largest Hardware store
Retail Isn’t Dying & the Retail Apocalypse Isn’t Coming

In the last 2 months, there have been multiple articles written about the “Retail Apocalypse”, the term journalists use to describe the many retail stores and malls that are closing. One article in Bloomberg magazine by Matt Townsend and others was titled: “America’s ‘Retail Apocalyse’ Is Really Just Beginning”.  The article detailed the debt that…

Opportunity for 18 Grand County Business Owners to Participate in Community Reinvention Destination Business Program

Grand County Economic Development will pay for 18 Grand County business owners to participate in Jon Schallert’s Community Reinvention Program which begins with a 2½-day Destination BootCamp in Longmont on October 25-27. The organization is accepting applications for the grants until September 15. Last year, 18 county business owners took advantage of a similar opportunity…

Creating Consumer Preference: The First Step in Becoming a Destination

For those of you who just had a 3-day, July 4th weekend, you might have experienced what I did this past weekend, an overwhelming number of choices on where to spend my 3 days off. All of these were on my “Possible Go-To” list:  There were several 4th of July parades in our area.  There were firework…

Everyone Wants You to Grow, but Who Really Wants You to Thrive?

To all independent business owners! Here’s something to think about: I once received a call from the sales vice-president of a well-known national franchise who wanted me to speak at their annual convention.  He’d heard about me from one of his independent franchisees, and he knew that I helped businesses grow their sales, customer traffic, and…

Quit Killing Your Business: Preserve Your Profit Margin

I’m not very good sitting in an audience. Sitting’s not my thing. But I’m especially bad at sitting still when there’s a business consultant on stage telling independent business owners that their best shot at bringing customers in their doors is to discount their products and services. You see, I was speaking at a conference,…

The Dangers of Using 5-Legged Cow Marketing

While you’re contemplating the title of this post, let me tell you a quick story. When I was 22 years old, I drove from Colorado to Connecticut to start my first job following college. If you’ve ever drove east out of Colorado, you know that most people end up taking Interstate 70, which stretches for…