Jon’s Blog

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Shawne Duperon’s “What Newsrooms are Looking for This Month”

Shawne Duperon is a media expert who helps my clients get free publicity and land their businesses on television. She is also one of our Experts who contributes to the learning in the Destination University Student Center. Every month, Shawne sends out her free ezine with top story ideas that the media want to cover. Shawne is allowing me to share with you what newsrooms across the country are on the lookout for right now:

When a Market Analysis is Wrong

I found this article written by a writer who attended my sessions years ago. I don’t remember reading it back then, but she makes some good points now.  Enjoy! What if the market analysis that said your proposed new business would never make it in a community was dead wrong? What if the numbers that…

Where to find the best small business advice

Here’s a situation that happens to business owners everyday: You are in your business and you have a new idea to bring more customers in your doors. You feel reasonably certain that your idea would work, but you would like to bounce the idea off someone else, to get their perspective before you proceed.

Here are the four (4) people you probably will ask for advice and the reasons that those people are probably the worst people to ask.

How Croghan Colonial Bank is Helping Small Businesses

I talked about this briefly last month, but I wanted to go into more detail here. Angie Morelock, the Downtown Director for Downtown Fremont, Inc. in Fremont, Ohio, has wanted to bring a group of business owners to my 2 ½ day Destination Business BootCamp for years. She’s applied for grants to help fund the…