Jon’s Blog

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24 Points of Uniqueness, Why McD’s Won’t Ever be a Destination, “I am So Inspired”, Creating Consumer Magnets, and a 45 Second Contest

It’s July 2023, and here are your inspirational, educational Destination tidbits to get you through whatever part of the day or night you’re in. Please read this all the way to the end and you’ll find a link to take a 45-second survey. If you complete it, you could win something that no one in…

The Power of Shortcuts, Best Advice Starting 2023, and a Cow that Comes When She’s Called

So much to cover in this blog post, so let’s start with: The Power of Shortcuts This Christmas, I received a new phone. Technically, it’s new to me, but not new (it’s an iPhone 12), but compared to my old iPhone Zero, it’s amazing. I was trying to figure out some complicated process with it…

Businesses and Organizations Accelerate their Marketing Efforts after Norman, Oklahoma Destination Workshop

A workshop sponsored by VisitNorman brought Destination Business expert Jon Schallert to Norman, Oklahoma to help businesses owners and regional tourism leaders boost traffic from distant visitors and consumers. Dan Schemm, Executive Director of VisitNorman, and Kelli Payne, General Manager of the Oklahoma National Stockyards Company, said Schallert’s workshop is already inspiring changes and accelerating…

It’s 2022: Get Massive Free Publicity & How to Help Rural Businesses, Canadian-Style

It’s 2022: Get Massive Free Publicity & How to Help Rural Businesses, Canadian-Style This is Jon Schallert and in my first 2022 newsletter, I have a 100% surefire method for you to get your business MASSIVE FREE PUBLICITY that uses a technique that was first unveiled 20 years ago, plus I’ll show you how one…

Puyallup Main Street Hosts “New Rules of Small Business” Workshop After Pandemic Delay

What was supposed to happen in 2020, finally happened on October 5 with business owners from the City of Puyallup, Main Street Directors from multiple downtowns, and business owners from all over the State of Washington joining me for my “New Rules of Small Business Success” 1-day, in-person workshop. There aren’t a lot of in-person…

California SBDC Brings “New Rules of Business Success” Training to California Entrepreneurs and Business Owners

Rob Taylor had decided to take his three-location Stafford’s Chocolates business to a higher level, so when the Central California Small Business Development Center offered a 2-week class conducted by Jon Schallert, Rob signed up immediately. “Jon really helped me to re-evaluate my entire business,” said Taylor, who bought Stafford’s in Porterville, California ten years…

Kansas Department of Agriculture Hosts Destination Business Workshops to Assist Rural Towns and Business Owners

The Kansas Department of Agriculture is partnering with Jon Schallert to present his two-day “New Rules of Business Success” workshop in Abilene on October 7-8, focusing on his strategies for making independent businesses and towns irresistible to both local consumers and long-distance visitors. “Our big push right now is how do we help our rural…