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Don’t Let Customer Negotiators Erode Your Profit Margin

It’s become a new fad in this economy for consumers to try to beat up any retailer and negotiate for price discounts, even when the merchandise is fairly priced.  Part of this trend comes from discount-gurus and price negotiators who “teach” how to ask for better deals.

I’m all for getting the best price in a product, but most independent business owners are operating on single or low double digit profit margins anyway.  Giving up extra profit margin to a negotiating customer might fill the cash register temporarily, but it’s the fastest way to run your business into the dirt.

If you are a business owner, it’s important to know the techniques of a bargain buyer.  Please take some time today to read the tips from this negotiating guru, as seen in the Washington Post.  Click here to read the article now.

What are your best answers to consumers who are asking for discounts, when you have already priced the product competitively?   Share them with us!

About Jon Schallert
Jon Schallert is the only business consultant in the world teaching businesses and communities how to reinvent themselves into Consumer Destinations. He has consulted and spoken in over 600 communities and interviewed over 10,000 independent business owners in their stores, restaurants, and physical locations. Jon speaks to thousands annually on his 14-step “Destination Business” process and when Jon is not conducting keynotes and workshops at conferences and communities, he conducts his 2½ day Destination Business BootCamps in Colorado (pandemic permitting). Learn more about him at www.JonSchallert.com, about his class at www.DestinationBootCamp.com, and his newest course, The Destination Creation Course at www.DestinationCreationCourse.com
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