Free Webinars

Free Webinar! 9 Amazing Marketing Resources: Use Them Now and Have a Great Holiday Season

Yes, it’s the middle of the Summer, but it’s time to think about the 4th Quarter of the year.  Why?  Because there are only 100 days or so until Thanksgiving, and if you don’t focus now during these warm months, you’ll be kicking yourself later when you’re out in the cold.

Here’s a webinar that I conducted on August 11 that might help you.  This webinar shows you 9 different low-cost, high impact marketing tools and resources that you should be using if you want your year-end sales to be the highest ever.

This webinar takes 32 minutes and 5 seconds.  During that time, I explain these 9 amazing marketing resources and tools that you’re probably not using.  And if you are already using some of these tools, you’re probably using them incorrectly.

Once you watch this webinar, I’ve also provided a link to a free report that will help your business stand-out from the crowd in such incredibly easy ways that you’ll go to bed at night wondering why you never used this technique before

Plus, at the end of the webinar, you’ll receive a $200 value bonus.

If you’ve never watched one of our online webinars, here are a few tips:

First, use Google Chrome, Firefox, or Safari as the browser to watch the webinar. Do NOT use Internet Explorer.

Second, when you click on the link below to start the webinar, in the upper right hand corner of the screen you will see a box with an arrow point diagonally to the right. Hover your cursor over it and it says “Pop Out”.

Click on that box (it looks like the image to your left), immediately after the webinar starts and it will be much easier to view on your screen.

Just click on the title to watch my free webinar on the 9 Amazing Marketing Resources to Use Now to Have a Great Holiday Season.

Feel free to share this link or this blog with any of your colleagues, friends, business owners, or community leaders who might need a little good karma and some great advice to drive their sales higher!

Thanks, everyone!

Jon Schallert

PS: I’m always open to hearing your comments on my webinars. Send them to [email protected].  Thanks!

You’re Not a Hamster, So Quit Running on Your Wheel

>Have you ever felt like you were running in place, and not making the progress you’d like to in your business?

If you own a business and you’ve felt like this, I have a webinar for you to watch.

If you work in a role where you interact with independent business owners multiple times in a week, you should watch this webinar, too.

This week, I took the time to create a new webinar: “You’re Not a Hamster, So Quit Running on Your Wheel: 12 Keys to Growing Your Business versus It Running You.”

(By the way, I went back and counted. There’s really 14 tips I give!)

We did a live broadcast from our Destination University studio earlier this week, and had hundreds of business owners, community leaders, and association directors watching.

But to make sure all of you had a chance to watch it, we’ve archived it and it’s now available to watch on-demand for a limited time.

To watch, simply go to and clicking on the Webinar tab at the top of the page. You can also connect immediately by clicking here.

Here are some key topics I cover in this webinar:

  • Why business owners today need to quit acting like business owners.
  • How to eliminate the sales plateau your business is in, what won’t work, and what will.
  • Why having your business in a city or town with a poor economy, bad parking, road construction, high rent, unmotivated employees, cheap customers, poor demographics, and the lack of community support is NOT an excuse for your business failure.
  • How to attract top customers with one fail-proof marketing tool.
  • How to know if your business model still is viable today or if it needs reinvention.
  • The 3 most common mistakes in going to a tradeshow, and 
  • Why your business is exactly like the Milton Bradley game Time Bomb, perhaps the most politically-incorrect game that would never be manufactured today

Yes, your business is ticking and you have limited time to act. That’s exactly what I’m saying.

Again, take the time to listen to this new webinar of mine. If you don’t have time to watch the entire webinar, don’t worry. You can come and go as you please, and the webinar will start up right where you left off.

We’ve had calls from owners all over North America saying that the business tips I gave in this webinar are already helping.

Here’s hoping they help you too!

When you are done watching it, either post your comments down below, or email them to me at [email protected]. I want to hear your feedback.


Jon Schallert

Eric Chester, Reviving America’s Work Ethic Expert, Speaking in Longmont, Colorado on Thursday, November 15

Eric Chester, a leading expert on the emerging Generation Y workforce, will discuss “The Declining Work Ethic in America and How to Fix It” from 9 to 10 a.m. November 15 at the Left Hand Brewery Tap Room at 1265 Boston Avenue in Longmont, Colorado.  The event is part of Destination University’s “Tapping the Experts” series on topics vital to business owners and entrepreneurs. The event is free and open to the public.

Chester, is the author of five books, including his most recent best-seller “Reviving Work Ethic: A Leader’s Guide to Ending Entitlement and Restoring Pride in the Emerging Workforce” published this year. He is the founding CEO of the “Bring Your A Game to Work” program.

The talk focuses on restoring the traditional workplace and instilling it into younger frontline workers in order to increase productivity and performance. Chester will answer questions from audience members following the interview.

Destination University, the online training network for small business owners operated by The Schallert Group of Longmont, will record the event and make it available online ( on-demand for members.  Jon Schallert, President of The Schallert Group, will interview Chester during the hour.

The live event seating area has a capacity of 50 participants, so reservations are necessary to reserve a seat. Reservations can be made by calling (303) 774-6522, by clicking here, or by going online to and clicking on the “Tapping the Experts” tab.

This event is co-sponsored by the Left Hand Brewing Company.  

There are going to be 10 Winners: Shouldn’t one of them be your Community?

The Summit Business Conference Contest

This is Jon Schallert.  Our company loves contests, especially ones that motivate communities to support local businesses. That’s why we’re awarding $22,000 in our company’s consulting services to those communities who send the most people from their city or town to the Summit Business Conference in Boulder, Colorado, October 18-19 (where I’m one of the 9 speakers).

If you are not familiar with the Summit Business Conference, it’s an amazing, one-of-a-kind gathering of nine (9) business experts and authors who typically conduct keynote speeches for major international conferences or consult with Fortune 500 companies. But for the Summit Business Conference, they’ll all be presenting on one stage, over 2 days, united together to help independent business owners, entrepreneurs and anyone who supports local businesses.  You can read more about the Summit Business Conference at their website

But back to our Summit Contest.  Here are the details:

The top two (2) communities that have the most people attending the Summit Business Conference from their city or town will receive a free Destination Business workshop, presented by me (Jon Schallert) in their area, to be scheduled in 2012. The value for each workshop is over $8,000. Better yet, if you’re one of the winning communities, when I come to speak in your area, charge admission to this event and use my workshop as a fundraiser!

The next three (3) communities with the next highest attendance will receive a free Destination Business Live Webinar, broadcast from our Destination University studio for up to 500 of your members. The value of each Live Webinar is $1,500.

The next five (5) communities having the next highest attendance will receive a free community membership to our online training network, Destination University. This annual membership is valued at $360.

In the event of a tie in any of the above categories, a random drawing will be held to determine the awarding of the prizes.

How to Enter

It’s very simple: Publicize the Summit Business Conference in your city, town,  downtown, or Main Street district and encourage your local business owners to register. Send a representative from your organization too, if you want them to learn the advanced business skills that are going to be discussed at the Summit Conference.  But remember: Since there are a limited number of seats, once the 250 seats are sold, attendance will be closed. Obviously, communities that register the most people earliest will have the best chance to win.

Encourage your community leaders and business owners to learn about the Summit Business Conference by visiting the Conference website,, and the Summit Conference blog on the website. You can download digital PDF brochures of the conference by clicking here. Once downloaded, you can email them to your community leaders and entrepreneurs. If your group would like hard-copy brochures to distribute to your local businesses, just call our office. We will ship them to you so you can pass them out.

We have structured this contest so both large cities and small towns have an equal chance to win.

Good luck!  We look forward to seeing you in Boulder, Colorado on October 18-19.

Jon Schallert

PS:  Some communities like Phillips County, Kansas have created scholarships for their business owners to help them pay for the costs of attending the Summit Business Conference.  If you want the businesses in your community to improve, you have to be proactive!


Free Webinar, February 2 and $200 Early-Bird BootCamp Registration Discount

Announcement #1:  No-Cost Webinar, Wednesday, February 2

Once a year I do a free webinar to help businesses and that time is next week.  Join me next Wednesday, February 2 for a no-cost one hour webinar.  I will be conducting this webinar online at two separate times during the day, so more business owners have a chance to attend.

Webinar Title: “Jumpstart 2011:  12 New Ideas and Powerful Tools to Grow Sales and Eliminate Headaches in Your Independent Business.”

If you attend, here’s what you’ll learn:

  • Four (4) key questions you must ask about your business if you want to have any chance on improving your business above your previous year’s sales.  As the economy comes back, we think sales should inevitably get better, but wouldn’t you like your business to accelerate more quickly than the mass of post-recessionary businesses?
  • One (1) key change you must make as an owner if you want to build your business into something that has value that you might actually be able to sell one day.
  • Four (4) key technology tools (3 are free), that you must be using in 2011 to stay ahead of your competition and to simplify the running of your business.
  • The simplest promotion that you can run during low traffic time periods that costs you nearly nothing, gives up minimal profit margin, but your customers will love it and think they are getting a ton!
  • One (1) new behavior that you can immediately implement in any size community that will give you better ideas and help you come up with better decisions than you could ever do on your own.
  • One (1) New Media marketing tool that can instantly raise your business website’s search engine rankings, and help you land free publicity at the same time, that most of your competitors never will have used.

Finally, I will cover all the new highlights that I’ve added to our 2011 Destination BootCamps, only held here in Colorado three times a year.  Yes, there will be a short promotion message at the end of this webinar, but that’s the price you pay if you want all this other great information for free.

Add all these points up, and you get twelve tools, tactics, and tips that you’ll leave with after this webinar.  It will take me no more than an hour to cover all this, and if I get done early, I’ll take your questions that you can submit during the webinar.

Again, that’s next week, Wednesday, February 2, and the two times you can watch are  6:00 a.m. and at 12:00 p.m. (noon) Mountain Time.  Let me say this again!  These times are in our Time Zone!  Every year, we have a couple of people who log-in an hour or two late, and call us and ask if we’ll do the webinar again, just because they didn’t read the times correctly.

If you want to learn what I’ll be teaching on February 2, you must attend one of these webinars.  These webinars will NOT be archived for later viewing.


Announcement #2:  $200 Early-Bird Registration Discount

For the first time ever, we are offering an Early-Bird registration discount to our March 15-17 Destination BootCamp, which is only held in Longmont, Colorado.  Register by February 14 for our March BootCamp and receive a $200 discount off your registration cost.

This is a one-time offer, only for our March 15-17 BootCamp class, and this early registration $200 off bonus is not applicable to our June or September classes.  Those always fill up early.  Our March BootCamp is traditionally our smallest class, and this is a way to reward you as one of my blog readers, especially if you have ever thought about attending our BootCamp.

You can only get this $200 off, discounted registration form by clicking here to download it.  This form disappears after the February 14, the early registration deadline.

This offer is also only applicable to single, full-priced BootCamp registrations, and the $200 discount cannot be applied with any other discount, nor can it be applied to Community Reinvention Program registrations.  If you have already registered for the March 15-17 BootCamp, we will be crediting your account with this $200 Early-Bird bonus.

If you have friends or business associates who might benefit from the webinar or our $200 off, Early-Bird Registration offer, please forward them this blog address.


Jon Schallert