Destination BootCamp®



This is my 22nd  year of teaching the Destination Business BootCamp and so much has changed since we first conducted the first BootCamp back in Orlando in September, 2002.  I remember promoting the first BootCamp back then and wondering if anyone was going to sign up for it.

They did and since that time, over 1,800 independent business owners have gone through the class, and over 110 communities across the country have contributed to or paid the tuition for their local business owners to attend the class and participate in our Community Reinvention Program.

No other business class in North America has achieved these results.

The Destination BootCamp class is updated with new course material and details every year, so that business owners who attend are getting the most updated information that can help their businesses grow and prosper.

But with all the changes in technology, consumer behavior, and online shopping, the one aspect of the class that remains the same is that the Destination BootCamp class is always taught by me, over the course of 2½ days, and it’s the only way a business owner or community leader can learn my entire 14-step Destination strategy that can literally transform your business and your community’s marketplace.

As I’ve told business owners before: The Destination BootCamp teaches you how to market your business to the world, which attracts your very best paying customers from both your local and out-of-town markets. Business owners who apply the lessons of the BootCamp also tell me that they can run their businesses more profitably, their businesses generate more media attention, gain more free publicity, which in turn lowers their marketing costs.

And though this might not interest you as a business owner right now, many owners tell me that the improvements and changes they made to their businesses after attending the BootCamp helped them sell their businesses more easily. (One owner called me to let me know he’d sold his business and he shared with me that the purchaser of his business had asked him: “How did you learn all this stuff?”)

If you haven’t heard me speak in-person, here’s another way to think of what you’ll learn in my class: The Destination BootCamp gives you a blueprint to create the most successful business model possible because I learned these techniques from interviewing and listening to the wisdom of over 10,000 independent business owners in over 600 cities, towns, and downtowns.

These owners willingly told me what made them enormously successful. I’m now telling it to you in a condensed, easy-to-understand and implementable structure.

Best of all, when you attend the BootCamp, not only will you have the tools to change your business, but you will be shown which steps to take first, and which ones will move your sales and profitability forward the fastest.

OUR 2024 LOCATION:  Our Destination BootCamp for 2024 will be held at the Hilton Garden Inn at the Denver Tech Center (DTC) in Denver, Colorado.  We will be taking over most of the hotel so our attendees will be able to enjoy their outdoor patio with firepits, bar, restaurant, pool and fitness room.  This location is just 25 miles from Denver International Airport, a short distance from many well-known Denver destination restaurants and shopping, and is close to the top mall in Colorado, the Park Meadows Mall.  The hotel has given our BootCamp attendees a preferred room rate for either a King or 2 Queens of $159/night plus applicable taxes. Information on how to make your hotel reservations is on the Registration page.  

COST TO ATTEND:  The price for an individual to attend our Destination Business BootCamp for 2-1/2 days is $1,500.00 per person. If your spouse, partner, or a manager/employee from the same business wants to attend, we have a promotional code that will save $250 for additional attendees (just email us and we’ll send it to you).

When you stay at our host Hilton hotel, you will also qualify for a free, full breakfast buffet each morning (normally $18.95), plus you’ll receive a full lunch on Days 1 and 2, and a Monday Open House with free drinks and appetizers. Included in your investment is all our BootCamp learning materials, including our massive Destination BootCamp workbook (trust me, you’ll refer to it again and again), a personal journal for your notes and revelations, and a bunch of other surprises that no other conference gives you. We also give you drinks and snacks throughout each day while in class, along with a private consultation with an internationally-recognized advertising guru in the evening (he flies in from New York City to meet with every one of you).  The parking (normally $12 a day), is free for all BootCamp attendees, but come evening, dinner is on your own – (Hint: the award-winning Shanahan’s Steakhouse is within walking distance of the hotel, but make reservations early).

MONDAY OPEN HOUSE:  We will be hosting an Open House on Monday from 4:00 to 6:00 p.m. in the bar area of the hotel where you can meet other BootCamp attendees and hang out with the Schallerts (Jon and Jenna), plus the Ad Guru, before the BootCamp begins Tuesday morning.

BOOTCAMP SCHEDULE:  Here is the schedule for the Destination BootCamp.

  • Monday Open House – 4:00 – 6:00 PM (fun, but not mandatory)
  • Tuesday        8:00 AM – 5:00 PM
  • Wednesday  8:00 AM – 5:00 PM
  • Thursday      8:00 AM – 12 Noon

 Click here to reserve your seat.  

That’s it. Look over my Destination BootCamp information and remember that if you have any questions, just call our office at (970) 281-2923 and schedule time to talk to me or email [email protected].

Jon Schallert

APPLICATION REVIEW PROCESS:  The Destination Business BootCamp® is designed to instruct individual business owners.  Every application is reviewed on an individual basis prior to being admitted into the class.  The Schallert Group, Inc. has the right to accept or deny any registration of any potential attendee.

LICENSING FOR ORGANIZATIONS: We are often asked permission by consultants, trainers, ad agencies, national for-profit franchises, buying groups, national corporations, and associations to have their marketing and training personnel attend a Destination BootCamp, so that Jon Schallert’s Destination Business strategies can be utilized by their collective networks and multiple store locations.  Any of these groups who wish to utilize Jon’s Destination Business strategies must enter into a License Agreement with The Schallert Group, Inc. prior to being accepted for attendance to the Destination Business BootCamp®.  Please contact The Schallert Group, Inc. for pricing and licensing terms.