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As Cities Cut Back, Some Communities Step Up to Help Their Local Small Businesses

Recently I spoke in Port Angeles, Washington to help their business community.  Their community was split between whether it was worth it to bring me in to conduct a workshop.  Some thought they could find someone locally to do the same workshop at a cheaper price.  All I can say is:  I love it when I get letters like this after I’ve spoken to a group!

The following is the email that Barbara Frederick, the Executive Director of the Port Angeles Downtown Association in Port Angeles, Washington sent me on June 11, 2010:

“Jon, I just wanted to tell you how much our community enjoyed your workshop. The participants left enthusiastic, and energized. The sparkle and dream was back in their eyes. I haven’t seen that in a long time. There wasn’t one person who left the workshop regretting they had been there, they all got something out of it that will transform the way they do business.

Our city manager and economic development director both had expected to leave at noon to be at other meetings. They cancelled their attendance at those, opting to stay at the workshop because they were so engaged and learning a great deal from it. They have both commented to our board of directors and to the city council that this was well worth the cost and one of the best uses of economic development funds in a long time.

One woman, who was skeptical of the amount we spent to bring you here, and that we could have had any number of local people do the same thing for a lot less, leaned over to a city council member during the workshop and said “This guy’s magic!”

Thank you for taking a group of people who have been beaten down by the economy and giving them back the belief that it is possible to be prosperous again by empowering them to take charge of their own business in ways they never thought of before …  Thanks again.  Barbara Frederick”

It’s all sunny outside now, but the next 6-9 months are going to be make it-or-break it for many small businesses.  Trust me:  there are coming ups and downs no one is anticipating!  Groups can either help businesses learn what they need to know right now to survive in this economy, or they can lament the errors they made later.

Click here to read more about workshops that could help your community, and call me directly if you want to learn what I presented to this Port Angeles group.

About Jon Schallert
Jon Schallert is the only business consultant in the world teaching businesses and communities how to reinvent themselves into Consumer Destinations. He has consulted and spoken in over 600 communities and interviewed over 10,000 independent business owners in their stores, restaurants, and physical locations. Jon speaks to thousands annually on his 14-step “Destination Business” process and when Jon is not conducting keynotes and workshops at conferences and communities, he conducts his 2½ day Destination Business BootCamps in Colorado (pandemic permitting). Learn more about him at, about his class at, and his newest course, The Destination Creation Course at
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