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Jon Schallert has presented this session to thousands of entrepreneurs, retailers, restaurant owners, and independent business owners around the country. Jon draws on his on-site consulting experience with thousands of independent businesses, and shows any business how to use his trademarked 14-point process for reinventing a business into a consumer destination. No other marketing speaker, consultant, or small business coach in the country has analyzed the steps Jon illustrates in this business improvement workshop to become a consumer destination.
Attendees will leave with a new understanding of Jon's Destination Business strategies and tactics. Attendees will understand why location, location, location no longer matters for independent business success, and why waiting for "Big Brother" to reinvent a marketplace fails the majority of the time. Following this session, attendees will understand the importance of reinventing their businesses in order to create the most successful consumer-oriented business available.
In this session, Jon Schallert provides advice for independent retailers who compete with Wal-Mart, Home Depot, Lowe's, and other retail superstores. Jon has been asked to present this session around the United States at the request of chambers of commerce, economic development agencies, and even mayors of cities and towns.
Jon's methods to reinvent a business into a consumer destination assist owners of retail businesses, service businesses, restaurants, stores, and independent entrepreneurs worldwide. In this session, Jon describes the new strategies and tactics to reposition businesses so they can to compete against all competitors. Attendees leave this session with specific tactics to remain profitable in today's competitive retail marketplace.
As one of America's foremost business strategist for business owners, Jon Schallert presents "Seven Critical Steps to Reinventing Mom and Pop" for those who want to reinvent their businesses into consumer destinations.
As a resource for small businesses, Jon is convinced independent owners must be willing to learn new strategies and tactics to reposition their businesses to compete against all competitors. It is from Jon's nationwide travels and his discussions on-site with thousands of business owners that Jon realized Mom and Pop businesses must adopt a new business survival strategy in order to remain profitable in today's competitive marketplace.
Jon has presented this session to associations and companies around the country. Attendees will learn several stages of Jon's trademarked 14-point process for reinventing a business into a consumer destination. Attendees will leave with new strategies and concrete tactics to impact their marketing, brand positioning, product selection, customer service implementation, and other techniques to bond consumers to their businesses.
2004 is the first time this business improvement session has been offered. Destination marketing consultant Jon Schallert has taken his trademarked 14-point process for reinventing a business into a consumer destination, and applied it to the professional practice. Doctors, lawyers, chiropractors, accountants, and other professionals with consumer-oriented practices can now apply Jon's Destination Business strategies and tactics to differentiate their businesses from their competition.
No other marketing speaker, consultant, or small business coach in the country has analyzed the steps Jon illustrates in this business improvement workshop to become a consumer destination. Attendees will learn what types of marketing waste money and provide little increase in client traffic, and how to take the unique differences of a professional practice and create a killer marketing plan that drives new clients into your waiting room. Attendees will leave knowing the easiest way to create a brand strategy that separates and elevates their practices from their marketplace.
Business keynote speaker and destination business consultant Jon Schallert knows employee training, motivation, and retention are tougher today than ever before. What's worse is customers are ruder, more demanding, and more time-pressured than ever. This volatile combination can lead to employee/customer blow-ups that cause sales to be lost and negative impressions of a business to be formed.
In this session, Jon discusses today's "short-fuse" customers and the importance of branded service, handling disagreements, and employee empowerment. Best practice examples, and customer retention techniques are also discussed. Finally, Jon addresses customer "defections", creating a customer service philosophy, and how best to train a customer- focused team. He will also teach every attendee his 5-minute employee-retraining program that will make an instantly recognizable difference with each customer who enters your business.
Jon Schallert's "Destination Business" strategies and tactics are often used by downtown development groups, economic development organizations, and communities around the country. These organizations are concerned about retail leakage to other communities, and the sales gap that exists between what is spent locally, and what is spent out-of-town.
Jon's point-of-view is different from every consultant dealing with these issues, in that Jon's 14-point process for reinventing a business into a consumer destination has led to the reinvention of businesses in communities throughout the United States. Consequently, when Jon shows these organizations how to get local consumers to spend money locally, many cities and towns realize that Jon's proprietary techniques work well for collective retail marketplaces, not just individual businesses.
Jon has presented this session in various locations across the country, receiving high praise for this session from members of the National Main Street Network (a downtown development group associated with the National Trust for Historic Preservation), and the International Downtown Association, IDA. For a full list of client testimonials, click here.
Attendees will leave with a new understanding of to capture local customers and retain tax dollars locally.
Many businesses rely on tourist-related traffic. Jon Schallert's trademarked 14-point process for reinventing a business into a consumer destination can be used by any business, destination resort, or tourist attraction to reinvent tourist marketing. Convention and visitor bureaus and tourist related associations find this motivational keynote relates to the operations of all entrepreneurs, retailers, and restaurant owners, who are trying to attract more customers and tourists through their doors.
Attendees will leave with a new understanding of Jon's Destination Business strategies and tactics, and many of the typical, overused methods tourist-related businesses capitalize on to increase customer traffic. Attendees will understand why waiting for "Big Brother" to create a tourist marketplace is not advantageous to the aggressive entrepreneur, and how all tourists are not created equal. Marketing differentiation will be discussed, showing the pros and cons of multiple marketing tactics.
Marketing consultant Jon Schallert shows in this presentation how older consumers and Baby Boomers are impacting consumer purchasing behavior, and how to successfully market to these groups. For a business to be successful today, owners must learn to market to seniors and older consumers, who now have greater spending and purchasing power than any age group ever in the history of the United States.
Jon illustrates the spending and purchasing habits of these aging consumers, and how businesses must market to these groups in new methods. Drawing on his on-site consulting experience with thousands of independent businesses, Jon shows how his 14-point process for reinventing a business into a consumer destination works hand-in-hand with the purchasing "demands" of today's older consumers. Following this session, attendees will want to make changes to their marketing and sales behaviors in order to capture this lucrative consumer group.
Today's time-pressured customer enters every business with a mission: get in, find their solution, and get out, ready to tackle the next item on their to-do list. Unfortunately, the visual first impressions that every customer observes when they enter a business often shape their impression of the business negatively for their entire buying trip, impacting the time spent in the business, and the amount they end up spending.
Jon has presented this session for numerous business and trade associations, the U. S. Small Business Development Center, and in conjunction with his other marketing workshops for entrepreneurs.
In this session, Jon Schallert will illustrate how customers entering every store or business form their first impressions in seven (7) seconds, and how customers view six (6) critical areas of a business's floorspace when entering it. Jon will use actual photos from the thousands of businesses he has consulted with to illustrate these principles. Attendees will leave the session with a better understanding of their own visual consumer weaknesses, and with a desire to improve the visual appearance, and positively impact sales.
World class customer service begins with creating great employees. Business keynote speaker and destination business consultant Jon Schallert knows employee training, motivation, and retention are tougher today than ever before. Everyone understands the value of great employees in the battle to keep customers loyal to a business. The two mysteries of creating great employees are: How do you take the employees you have and make them better, and how do you take new employees and shape them into great ones?
In Jon Schallert's twenty years of working with independent business owners, he has discovered techniques that make employees better, more responsive, and more loyal. Attendees of this session will learn techniques that can be implemented easily, and strategies that get employees to become an integral part of the business. He will also teach every attendee his 5-minute employee-retraining program that will make an instantly recognizable difference with each customer who enters your business.
In this keynote speech, Jon shows how the lessons of independent small business owners can be applied to the largest organization or corporation. At a time when business strategists look outward for answers to competitive market pressures, Jon Schallert uses his real-life heroes of small business, past and present, to illustrate principles of attracting consumers, bonding customers to a business, and cementing customer loyalty. No wonder Jon is often called on to consult with Fortune 100 companies, and was once hired by the largest consulting firm in the world, to consult on a marketing issue that the company's own consultants couldn't correct.
For those who have never heard Jon speak on his proprietary "Destination Business" strategies, attendees will see how his 14-point process for reinventing a business into a consumer destination has caused major corporations to question how they are doing business today. Attendees will leave inspired and motivated to implement Jon's powerful lessons in their own business situations.
Business marketing and advertising advice is plentiful these days. But for owners of independent businesses and entrepreneurs, Jon Schallert's marketing advice comes from over twenty years of working with owners of retail stores, restaurants, and service businesses around the country. Jon Schallert's marketing advice is based on real-world experience, from consulting on-site with small business owners, to consulting with Fortune 100 companies on their marketing practices. Did you know Jon was hired to provide retail consulting advice to the largest consulting firm in the world, when their retail store didn't achieve the expected product sales and customer traffic results they expected!
In this session, Jon illustrates how the businesses today make major marketing mistakes. Jon will use principles from his 14-point process for reinventing a business into a consumer destination to illustrate marketing that works, and marketing that fails. Jon focuses on effective advertising and marketing best-practices, which can be applied to direct marketing campaigns and Internet strategies. Attendees will leave with a new understanding of their ideal customer, the perfect method to capture those customers, and the many marketing mistakes that companies make that repel the customers they hope to attract.
Entrepreneurs and small business owners appreciate Jon Schallert's marketing advice in "Capturing Today's Over-Marketed Consumers. Effective marketing and advertising strategies are necessary to bond today's consumer to a business. In fact, consumers have become so sophisticated in repelling advertising and marketing today, that the successful business must use new tactics to "sell" a consumer who repeatedly insists on not being "sold".
Jon has presented this session for numerous business and trade associations, international retail groups, and product manufacturers. This session has been sponsored by Small Business Development Centers across the country, in numerous chambers of commerce, and three times at the National Main Street Center's National Town Meeting, in conjunction with the National Trust for Historic Preservation.
In this session, Jon Schallert illustrates how customers today repel marketing and advertising advances. Then, Jon shows how most of the advertising and marketing dollars that are spent are wasted, and how to create an immediate sales and customer traffic increase, using marketing that customers willingly believe and accept. Attendees will leave the session with a better understanding of their own marketing strengths and weaknesses, and the ability to change unsuccessful habits upon returning to their businesses.
Entrepreneurs and small business owners know the power of the Internet, and the growth of this form of marketing. Unfortunately, too many small business owners are not realizing the Internet's full-potential as a marketing and branding vehicle. Many still believe the Internet is primarily to be used for online, e-commerce. This misconception and the proliferation of incorrect advice about the Internet leads many small business owners to simply throw up their hands at the thought of using the Internet as an effective marketing tool.
Small business owner and entrepreneur will appreciate that Jon Schallert uses actual examples from the thousands of businesses he has worked with, to show how the Internet can be used profitably in every small business.
In this session, Jon Schallert will address the negative Internet experiences of small business owners, and show the eight (8) "Must-Have" priorities of every website. Jon will show how the Internet can be turned into the most believable, cost-effective, highest response form of branded marketing, all while running a small business. Finally, Jon will demystify the use of search engines, and show even the novice Internet-savvy business owner how to implement an Internet strategy.
When retailers and small business owners want advice on effective retail advertising and successful retail promotions, Jon Schallert's "Branded Advertising" session provides strategies and tactics for marketing success. As America's Destination Retail expert, Jon speaks to thousands annually on his proprietary Destination Business Strategies. These strategies and tactics come from Jon's teachings of his 14-steps to business reinvention that allows an independent business to become a dominant consumer destination, capable of drawing consumers from hundreds of miles away.
As a marketing expert advising independent retailers, Jon is convinced owners must be willing to learn new strategies and tactics to reposition their businesses to compete against all competitors. The same goes for the confusing, ineffective brand marketing strategies that many franchises, chains, and national companies employ to drive sales and customer traffic. Attendees of this session will appreciate Jon's simplified methods for creating a branded advertising plan. His consulting advice is based on his nationwide travels and his discussions on-site with thousands of business owners. Jon knows that in today's economy, marketing and advertising advice, and their promotions, must be cost-effective and high-impact to be useful to today's entrepreneur and retail store owner.
Improving the sales and profits of a struggling business is a serious matter. For this session, Jon draws on the business sales and marketing consulting he has offered, which has resulted in sales increases for a full-range of business types.
Jon speaks to thousands annually on his proprietary Destination Business Strategies across America. In this session, Jon motivates his audience to look at a series of steps by which any stagnant business can regain its stride. Jon will draw on his experiences consulting with thousands of business owners in their stores, restaurants, and on-site locations to provide the actual, real-life examples and proven solutions that other owners have tried, and have achieved success.
Jon has presented this session for numerous business and trade associations, and in numerous cities and towns across the country. Jon has also received accolades for his presentation from the International Council of Shopping Centers (ICSC), the International Downtown Association (IDA), and the National Main Street Center's National Town Meeting, in conjunction with the National Trust for Historic Preservation.
As a downtown business revitalization consultant and speaker, Jon Schallert works with downtown development groups around the world who want to create Destination Downtowns. Jon has presented this session to hundreds of downtowns across the country while contracting with the National Main Street Center and the National Trust for Historic Preservation. Most recently, Jon presented this session at the annual International Downtown Association conference (IDA).
Jon's point-of-view is different than any downtown revitalization consultant in the world. Jon's trademarked 14-point process for reinventing a business into a consumer destination has led to showing downtown development professionals how to reinvent their downtowns into consumer magnets. Jon believes that the easiest way to create a Destination Downtown is to teach downtown business owners how to turn their businesses into consumer destinations, teach them how to collectively pull customers to their businesses for repeat visits, and show them how to collectively market their branded downtown.
This workshop has been presented repeatedly for downtown business owners and downtown entrepreneurs at the National Main Street Center's National Town Meeting, conducted by the National Trust for Historic Preservation. Please read our Client Testimonial page for comments on Jon's presentations at the National Main Street Center's annual conference and IDA.
Attendees of this session will learn strategies and tactics that will allow any size town or city to create a downtown that becomes a consumer destination.
Jon's one-day Destination Development Workshop was developed for communities to teach techniques and provide information on how to drastically alter and improve a community's retail mix. During this 1-day workshop, Jon will give you new methods, strategies, and techniques to retain, recruit, re-teach, and re-motivate the businesses and the retail environment you currently oversee. If you've ever felt you are lacking the tools to change your retail landscape, you should attend this workshop. Call our office at (303) 774-6522 if you would like to discuss conducting this 1-day workshop in your area.
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Turn Any Business Into a Consumer Destination
Win the War Against Retail Superstores:
Seven Critical Stages to 
Destination Strategies 
Extra Strength Customer Service 
Get Local Customers to 
If They Stop Here Once, 
Ten Rules For Courting 
C
Creating Ready-For-Prime Time Employees
Lessons From Mom and Pop 
Marketing Don'ts Most Businesses Do
Capturing Today's Over-Marketed Consumers
Increasing Internet Profitability for Small Businesses
Branded Advertising On A Bargain Basement Budget
Pumping New Life Into A Stagnant Business
Any Community Can Create a Destination Downtown
Destination Development: Recruitment, Retention, Reinvention
