Mom and Pop on Top:† How To Be Small, But Play Large
This session, designed only for a keynote speech, takes small business owners through a series of realizations.† Jon illustrates how large Fortune 100 companies are now repositioning themselves as small companies in their marketing, and how consumers of today enjoy spending money with indepedently-owned Mom and Pop businesses.† Jon also shows audience members the critical mistakes that most Mom and Pop's make when trying to project their uniqueness, their customer service differences, and their product advantages in their marketing and advertising.† Attendees of this session will come away with a new enthusiasm for being "small" and knowing better how to leverage their independence to influence consumer spending in their favor.†
Running an independent business was never easy, but before the recession, it was decidedly easier.† Now, the recession is officially over, but the lingering effects of the downturn in consumer spending are still present in many parts of North America today.††
This session is best designed for a 90-minute breakout session or a 3-hour workshop.† Attendees of this session will learn from Jon why today's entrepreneurs must direct their businesses not as owners, but as small business CEO's.† Attendees will also see how many of their own actions, beliefs, and skill-sets must be changed if they want their businesses to remain viable and profitable in the future.† One owner called this workshop a "reality check" that provided a list of behaviors that owners much change, if they truly want to achieve business success.
Business Reinvention: The New Normal On Main Street & Every Street
The economic downturn has caused existing businesses to close, and newer businesses to suffer their most dramatic sales plateau ever. Consumers are spending less, being less impulsive in their purchasing, and most business owners are uncertain what to do next.
In this presentation, Jon has interviewed some of the top owners of Destination Businesses in the country, as they experienced the same decreases in traffic and sales as every company selling to consumers. But these business owners adapted and made major changes to their businesses in order to stay profitable and stay afloat. Groups can have Jon present this as a keynote speech or a workshop, but all attendees will hear inspiring stories of these business owners who had to make major changes to their businesses in this challenging economy, and how their business Reinvention caused them to succeed. Every attendee will leave with a list of strategic and tactical changes they will want to make to their businesses.
Driving Customer Traffic And Sales In This Economy
This half-day workshop takes Jon Schallert's proprietary 14-step strategy to turn a business into a Consumer Destination and focuses on the most important tools that business owners must use in today's economy to thrive and survive. Business owners attending this workshop will leave with concrete to-do's that they can immediately implement in their business to drive more customer traffic, despite today's challenging economy. Immediately following the workshop, Jon engages all attendees in a Marketing Roundtable that takes their current business challenges and shows them how his Destination principles can be applied to them.
Click here to read what attendees had to say about this workshop!
This is Jon Schallert's most requested session, continually changed and updated every year. Jon has presented this session to thousands of entrepreneurs, retailers, restaurant owners, service businesses, professional practices, and independent business owners around the country. Jon draws on his on-site consulting experience with thousands of independent businesses, and shows any business how to use his trademarked 14-point process for reinventing a business into a Consumer Destination. No other marketing speaker, consultant, or small business coach in the world has analyzed the steps Jon illustrates in this business improvement workshop to become a Consumer Destination.
Attendees will leave with a new understanding of Jon's Destination Business strategies and tactics. Attendees will understand why location, location, location no longer matters for independent business success, and why waiting for "Big Brother" to reinvent a marketplace fails the majority of the time. Following this session, attendees will understand the importance of reinventing their businesses in order to create the most successful consumer-oriented businesses available.
As America's foremost small business strategist, Jon Schallert presents "Seven Critical Steps to Reinventing Mom and Pop" for those who want to reinvent their businesses into consumer destinations.
As a resource for small businesses, Jon is convinced independent owners must be willing to learn new strategies and tactics to reposition their businesses to compete against all competitors. It is from Jon's nationwide travels and his discussions on-site with thousands of business owners that Jon realized Mom and Pop businesses must adopt a new business survival strategy in order to remain profitable in today's competitive marketplace.
Jon has presented this session to associations and companies around the country. Attendees will learn several stages of Jon's trademarked 14-point process for reinventing a business into a consumer destination. Attendees will leave with new strategies and concrete tactics to impact their marketing, brand positioning, product selection, customer service implementation, and other techniques to bond consumers to their businesses.
Improving the sales and profits of a struggling business is a serious matter. For this session, Jon draws on the business sales and marketing consulting he has offered, which has resulted in sales increases for a full-range of business types.
Jon speaks to thousands annually on his proprietary Destination Business Strategies across North America. In this session, Jon motivates his audience to look at a series of steps by which any stagnant business can regain its stride. Jon will draw on his experiences consulting with thousands of business owners in their stores, restaurants, and on-site locations to provide the actual, real-life examples and proven solutions that other owners have tried, and have achieved success.
Jon has presented this session for numerous business and trade associations, and in numerous cities and towns across the country. Jon has also received accolades for his presentation from the International Council of Shopping Centers (ICSC), the International Downtown Association (IDA), and the National Main Street Center's National Town Meeting, in conjunction with the National Trust for Historic Preservation.
Jon Schallert's "Destination Business" strategies and tactics are often used by downtown development groups, economic development organizations, and communities around the country. These organizations are concerned about retail leakage to other communities, and the sales gap that exists between what is spent locally, and what is spent out-of-town.
Jon's point-of-view is different from every consultant dealing with these issues, in that Jon's 14-point process for reinventing a business into a Consumer Destination has led to the reinvention of businesses in communities throughout North America. Consequently, when Jon shows these organizations how to get local consumers to spend money locally, many cities and towns realize that Jon's proprietary techniques work well for collective retail marketplaces, not just individual businesses.
Jon has presented this session in various locations across the country, receiving high praise for this session from members of the National Main Street Network (a downtown development group associated with the National Trust for Historic Preservation), and the International Downtown Association, IDA. For a full list of client testimonials, click here.
Attendees will leave with a new understanding of how to capture local customers and retain tax dollars locally.
Many businesses rely on tourist-related traffic. Jon Schallert's trademarked 14-point process for reinventing a business into a Consumer Destination can be used by any business, destination resort, or tourist attraction to reinvent tourist marketing. Convention and visitor bureaus and tourist related associations find this motivational keynote relates to the operations of all entrepreneurs, retailers, and restaurant owners, who are trying to attract more customers and tourists through their doors.
Attendees will leave with a new understanding of Jon's Destination Business strategies and tactics, and many of the typical, overused methods tourist-related businesses capitalize on to increase customer traffic. Attendees will understand why waiting for "Big Brother" to create a tourist marketplace is not advantageous to the aggressive entrepreneur, and how all tourists are not created equal. Marketing differentiation will be discussed, showing the pros and cons of multiple marketing tactics.
Marketing consultant Jon Schallert shows in this presentation how older consumers and Baby Boomers are impacting consumer purchasing behavior, and how to successfully market to these groups. For a business to be successful today, owners must learn to market to seniors and older consumers, who now have greater spending and purchasing power than any age group ever in the history of the United States.
Jon illustrates the spending and purchasing habits of these aging consumers, and how businesses must market to these groups in new methods. Drawing on his on-site consulting experience with thousands of independent businesses, Jon shows how his 14-point process for reinventing a business into a consumer destination works hand-in-hand with the purchasing "demands" of today's older consumers. Following this session, attendees will want to make changes to their marketing and sales behaviors in order to capture this lucrative consumer group.
Today's time-pressured customer enters every business with a mission: get in, find their solution, and get out, ready to tackle the next item on their to-do list. Unfortunately, the visual first impressions that every customer observes when they enter a business often shape their impression of the business negatively for their entire buying trip, impacting the time spent in the business, and the amount they end up spending.
Jon has presented this session for numerous business and trade associations, the U. S. Small Business Development Center, and in conjunction with his other marketing workshops for entrepreneurs.
In this session, Jon Schallert will illustrate how customers entering every store or business form their first impressions in seven (7) seconds, and how customers view six (6) critical areas of a business's floorspace when entering it. Jon will use actual photos from the thousands of businesses he has consulted with to illustrate these principles. Attendees will leave the session with a better understanding of their own visual consumer weaknesses, and with a desire to improve the visual appearance, and positively impact sales.
Business marketing and advertising advice is plentiful these days. But for owners of independent businesses and entrepreneurs, Jon Schallert's marketing advice comes from over twenty -five years of working with owners of retail stores, restaurants, and service businesses around the country. Jon Schallert's marketing advice is based on real-world experience, from consulting on-site with small business owners, to consulting with Fortune 100 companies on their marketing practices. Did you know Jon was hired to provide retail consulting advice to the largest consulting firm in the world, when their retail store didn't achieve the expected product sales and customer traffic results they expected?!
In this session, Jon illustrates how businesses today make major marketing mistakes. Jon will use principles from his 14-point process for reinventing a business into a Consumer Destination to illustrate marketing that works, and marketing that fails. Jon focuses on effective advertising and marketing best-practices, which can be applied to direct marketing campaigns and Internet strategies. Attendees will leave with a new understanding of their ideal customer, the perfect method to capture those customers, and the many marketing mistakes that companies make that repel the customers they hope to attract.
Entrepreneurs and small business owners appreciate Jon Schallert's marketing advice in "Capturing Today's Over-Marketed Consumers. Effective marketing and advertising strategies are necessary to bond today's consumer to a business. In fact, consumers have become so sophisticated in repelling advertising and marketing today, that the successful business must use new tactics to "sell" a consumer who repeatedly insists on not being "sold".
Jon has presented this session for numerous business and trade associations, international retail groups, and product manufacturers. This session has been sponsored by Small Business Development Centers across the country, in numerous chambers of commerce, and three times at the National Main Street Center's National Town Meeting, in conjunction with the National Trust for Historic Preservation.
In this session, Jon Schallert illustrates how customers today repel marketing and advertising advances. Then, Jon shows how most of the advertising and marketing dollars that are spent are wasted, and how to create an immediate sales and customer traffic increase, using marketing that customers willingly believe and accept. Attendees will leave the session with a better understanding of their own marketing strengths and weaknesses, and the ability to change unsuccessful habits upon returning to their businesses.
Entrepreneurs and small business owners know the power of the Internet, and the growth of this social networking. Unfortunately, too many small business owners are not realizing online marketing's full-potential. Many still believe the Internet is primarily to be used for e-commerce. This misconception and the proliferation of incorrect advice about the Internet leads many small business owners to simply throw up their hands at the thought of using the Internet as an effective marketing tool.
Small business owners and entrepreneurs will appreciate that Jon Schallert uses actual examples from the thousands of businesses he has worked with, to show how the Internet can be used profitably in every small business.
In this session, Jon Schallert will address the negative Internet experiences of small business owners, and show the nine (9) "Must-Have" priorities of every website. Jon will show how the Internet can be turned into the most believable, cost-effective, highest response form of branded marketing, all while running a small business. Jon will demystify the use of search engines, and show even the novice Internet-savvy business owner how to implement an Internet strategy. Finally, Jon will show proven examples of using social media to drive traffic and sales to a business.
When retailers and small business owners want advice on effective retail advertising and successful retail promotions, Jon Schallert's "Branded Advertising" session provides strategies and tactics for marketing success. As America's Destination Business expert, Jon speaks to thousands annually on his proprietary Destination Business Strategies. These strategies and tactics come from Jon's teachings of his 14-steps to business reinvention that allows an independent business to become a dominant Consumer Destination, capable of drawing consumers from hundreds of miles away.
As a marketing expert advising independent retailers, Jon is convinced owners must be willing to learn new strategies and tactics to reposition their businesses to compete against all competitors. The same goes for the confusing, ineffective brand marketing strategies that many franchises, chains, and national companies employ to drive sales and customer traffic. Attendees of this session will appreciate Jon's simplified methods for creating a branded advertising plan. His consulting advice is based on his nationwide travels and his discussions on-site with thousands of business owners. Jon knows that in today's economy, marketing and advertising advice, and their promotions, must be cost-effective and high-impact to be useful to today's entrepreneur and retail store owner.
Jon's one-day Destination Development Workshop was developed for communities to teach techniques and provide information on how to drastically alter and improve a community's retail mix. During this 1-day workshop, Jon will give you new methods, strategies, and techniques to retain, recruit, re-teach, and re-motivate the businesses and the retail environment you currently oversee. If you've ever felt you are lacking the tools to change your retail landscape, you should attend this workshop.
As a downtown business revitalization consultant and speaker, Jon Schallert works with downtown development groups around the world who want to create Destination Downtowns. Jon has presented this session to hundreds of downtowns across the country while contracting with the National Main Street Center and the National Trust for Historic Preservation. Most recently, Jon presented this session at the annual International Downtown Association conference (IDA).
Jon's point-of-view is different than any downtown revitalization consultant in the world. Jon's trademarked 14-point process for reinventing a business into a consumer destination has led to showing downtown development professionals how to reinvent their downtowns into consumer magnets. Jon believes that the easiest way to create a Destination Downtown is to teach downtown business owners how to turn their businesses into consumer destinations, teach them how to collectively pull customers to their businesses for repeat visits, and show them how to collectively market their branded downtown.
This workshop has been presented repeatedly for downtown business owners and downtown entrepreneurs at the National Main Street Center's National Town Meeting, conducted by the National Trust for Historic Preservation. Please read our Client Testimonial page for comments on Jon's presentations at the National Main Street Center's annual conference and IDA, the International Downtown Association.
Attendees of this session will learn strategies and tactics that will allow any size town or city to create a downtown that becomes a consumer destination.