Capturing Customers When They
Enter Your Door:
The Critical 7 Seconds

Today's time-pressured customer enters every business with a mission: get in, find their solution, and get out, ready to tackle the next item on their to-do list.  Unfortunately, the visual first impressions that every customer observes when they enter a business often shape their impression of the business negatively for their entire buying trip, impacting the time spent in the business, and the amount they end up spending.

Jon has presented this session for numerous business and trade associations, the U. S. Small Business Development Center, and in conjunction with his other marketing workshops for entrepreneurs. 
 
In this session, Jon Schallert will illustrate how customers entering every store or business form their first impressions in seven (7) seconds, and how customers view six (6) critical areas of a business's floorspace when entering it.  Jon will use actual photos from the thousands of businesses he has consulted with to illustrate these principles.  Attendees will leave the session with a better understanding of their own visual consumer weaknesses, and with a desire to improve the visual appearance, and positively impact sales.

To learn about Jon's other speaking topics, click here.