Capturing Today's Over-Marketed Consumers

Entrepreneurs and small business owners appreciate Jon Schallert's marketing advice in "Capturing Today's Over-Marketed Consumers.  Effective marketing and advertising strategies are necessary to bond today's consumer to a business.  In fact, consumers have become so sophisticated in repelling advertising and marketing today, that the successful business must use new tactics to "sell" a consumer who repeatedly insists on not being "sold".

Jon has presented this session for numerous business and trade associations, international retail groups, and product manufacturers.  This session has been sponsored by Small Business Development Centers across the country, in numerous chambers of commerce, and three times at the National Main Street Center's National Town Meeting, in conjunction with the National Trust for Historic Preservation. 
 
In this session, Jon Schallert illustrates how customers today repel marketing and advertising advances.  Then, Jon shows how most of the advertising and marketing dollars that are spent are wasted, and how to create an immediate sales and customer traffic increase, using marketing that customers willingly believe and accept.  Attendees will leave the session with a better understanding of their own marketing strengths and weaknesses, and the ability to change unsuccessful habits upon returning to their businesses.

To learn about Jon's other speaking topics, click here.